Working Student - Performance Marketing (f/m/div) - Munich, Germany

Originally posted 18 September 2026 by the employer — open 0 days.

About the role

Join the Performance Marketing team to strengthen and scale Lead Scoring and Lead Management capabilities, optimizing how leads are qualified, routed, and activated across the marketing and sales funnel.

What you'll do

• Support continuous improvement of lead scoring models by validating, testing, monitoring, and documenting approaches.
• Contribute to optimizing a Customer Data Platform (CDP) by ensuring clean data flows, identity resolution, and actionable audience/lead attributes.
• Steer a team of operations specialists and drive key lead management processes across the funnel.
• Coordinate implementation workstreams, manage requirements, timelines, risks, dependencies, testing, and go-live preparations.
• Automate lead management workflows such as lead enrichment, scoring updates, routing processes, SLAs, and alerts.
• Track funnel performance, analyze lead quality/conversion metrics, assess pipeline impact, and recommend data-driven improvements.

What you'll need

• Currently enrolled in or recently completed a degree in Business Administration, Marketing, Data Analytics, Information Systems, Economics, or a related field.
• Initial experience in lead management, digital marketing, CRM, marketing operations, sales operations, or project coordination.
• Structured, detail-oriented, and analytical work style, able to coordinate multiple stakeholders and priorities.
• Very good written and spoken English skills.

Nice to have

• Experience with CDPs, CRM or Marketing Automation tools.
• Experience with lead routing and scoring concepts.
• Experience with dashboards, reporting tools, or data quality assurance activities.