Product Planning Engineer-ASIC/SoC - CA, San Jose, United States
Originally posted 12 May 2026 by the employer.
Focus on product definition and roadmap planning for AMD Adaptive SoCs, FPGAs, and semi-custom devices.
About the role
This position is responsible for product planning of AMD Adaptive and Embedded Computing products, focusing on ASIC, SoC, FPGA, Adaptive SoC, and semi-custom product definition. The role translates customer requirements, market opportunities, and engineering capabilities into actionable product definitions and roadmap strategies.
What you'll do
- Drive product planning activities and roadmap recommendations for future ASIC, SoC, FPGA, Adaptive SoC, and semi-custom products. - Gather and translate customer, market, business, and system requirements into technical product definitions. - Establish product requirements across performance, power, thermal, quality, reliability, manufacturability, packaging, and performance-per-watt dimensions. - Identify product-level risks and opportunities tied to power delivery, thermal solutions, packaging technologies, and qualification targets. - Collaborate with architecture, design, product engineering, quality, validation, packaging, manufacturing, and business teams to align technical trade-offs. - Influence engineering direction through structured requirements development, competitive analysis, and data-driven evaluations.
What you'll need
- Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, or a related discipline. - Technical understanding of semiconductor product tradeoffs involving performance, power, thermal management, packaging technologies, quality, and manufacturability. - Experience with product definition, system architecture, or product planning for semiconductor devices.
Nice to have
- 10+ years of relevant experience in semiconductor product development, system architecture, product planning, product management, technical marketing, applications engineering, or product engineering. - Experience working with FPGA, Adaptive SoC, ASIC, CPU, GPU, AI accelerator, networking, communications, embedded, or semi-custom semiconductor products. - Experience defining product requirements, platform requirements, roadmap strategies, or product investment recommendations. - Experience collaborating across architecture, engineering, product engineering, validation, manufacturing, packaging, and quality organizations.
Skills: power estimation, thermal solutions, Adaptive SoCs, power delivery, ASIC planning