Product Marketing Manager, MCU Products - Allen, TX, United States
Originally posted 1 October 2026 by the employer.
About the role
This role involves defining, commercializing, and growing MCU products and platforms. This individual will serve as the business and market leader for assigned MCU products.
What you'll do
- Define product strategies, market requirements, and roadmap recommendations for MCU products and platforms.
- Research market trends, customer requirements, application needs, and competitive dynamics.
- Develop market-sizing models, business cases, growth strategies, and revenue forecasts.
- Lead voice-of-customer activities and maintain relationships with strategic customers and ecosystem partners.
- Establish differentiated product positioning, value propositions, and go-to-market strategies.
- Evaluate competitive products, technologies, software ecosystems, and market opportunities.
What you'll need
- Bachelor's degree in Electrical Engineering, Computer Engineering, or related technical discipline.
- 10+ years of semiconductor industry experience in Product Marketing, Product Management, Applications Engineering, Systems Engineering, Technical Marketing, or Business Development.
- Experience defining or commercializing semiconductor products.
- Strong understanding of embedded systems, microcontrollers, software development ecosystems, and customer application requirements.
- Experience conducting market analysis, competitive benchmarking, business-case development, and customer engagement.
Nice to have
- Experience with MCUs, embedded processing, industrial automation, motor control, robotics, power electronics, automotive electronics, AI edge computing, or connected systems.
- Experience managing product roadmaps and supporting strategic customer engagements.
- Familiarity with software ecosystems, development tools, and embedded solution platforms.
Skills: product strategies, market trends, customer requirements, competitive dynamics, go-to-market strategies, MCU products
This role has been open 0 days — well below the 51-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
60
|
Median days open
51 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | onsemi | All employers we track in this specialty (60 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 8 | 60 |
| Median days open | 51 d | 51 d (same as this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product strategies, market trends, customer requirements, competitive dynamics, go-to-market strategies, MCU products
Who's hiring in this category
- Renesas Electronics · 22 open roles · median 28 d
- Infineon Technologies · 7 open roles · median 20 d
- onsemi (this employer) · 7 open roles · median 61 d
- Microchip Technology · 4 open roles · median 103 d
- NXP Semiconductors · 4 open roles · median 51 d
- AMD · 3 open roles · median 192 d
How we counted: 60 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 1 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.