General Manager, Business Development (D&A, North Reading, MA)

Originally posted 17 September 2026 by the employer — open 1 day.

About the role

This role is responsible for owning the go-to-market plan for the Defense & Aerospace (D&A) Group, with direct accountability for revenue growth, product margins, market strategy, customer engagement, and program execution. This position is intended to develop rapidly into the General Manager role for the Defense & Aerospace Group.

What you'll do

• Lead the group's revenue strategy, quota structure, and account coverage model.
• Develop and maintain executive-level relationships with prime contractors, government customers, and key channel partners.
• Collaborate on major capture opportunities and ensure sales execution aligns with government procurement processes, contract vehicles, and export control requirements.
• Build and execute product marketing strategies, market segmentation plans, competitive intelligence programs, and voice-of-customer initiatives.
• Support pricing strategy through new product pricing, existing product reviews, and cost optimization efforts.
• Partner with engineering, manufacturing, quality, and operations teams to ensure successful execution of customer programs and contractual commitments.
• Mentor and develop teams across sales, marketing, and program management while establishing scalable organizational capabilities.

What you'll need

• Bachelor's degree in Engineering or related field or equivalent experience.
• 10+ years of progressive leadership experience in business development, marketing, sales, or general management within defense, aerospace, or a similarly regulated technical industry.
• Demonstrated success leading multidisciplinary teams across sales, marketing, field engineering, and/or program management.
• Strong track record of revenue growth and executive-level customer relationship management with government agencies and/or prime defense contractors.
• Experience in automated test equipment (ATE), electronic test, or a related capital equipment industry.
• Working knowledge of defense procurement processes, government contracting practices, and export control regulations including ITAR and EAR.
• Experience overseeing customer programs from contract award through delivery while driving cross-functional execution.
• Demonstrated readiness and aspiration for general management and P&L ownership responsibilities.

Nice to have

• MBA.
• Prior P&L, general management, or business unit leadership experience.