Director, Product Planning-ASIC/SoC - CA, San Jose, United States

Originally posted 30 April 2026 by the employer.

About the role

Drive business development and product definition efforts for semi-custom solutions within the Adaptive & Embedded Computing Group (AECG), covering ASICs, custom SoCs, and custom FPGAs. The role centers on securing strategic custom projects, running complex customer engagements, and directing long-term custom business across embedded markets.

What you'll do

- Partner with AECG business units and sales teams to secure high-value custom opportunities, lead proposal development, and manage large-deal sales processes. - Collaborate with architects and design teams to define technical scope across die area, power, IP, packaging, and software while estimating development costs and schedules. - Align with product planning on IP and chiplet development requirements, and build partner ecosystems across IP, design services, supply chain, and chiplets. - Oversee architecture design-to-cost efforts, evaluating COGS, NRE, power, and schedule trade-offs alongside finance pricing models. - Coordinate with legal teams for contract negotiations and NDA execution while maintaining customer relationships across pre-sales commitments. - Craft a 5-year business plan for the custom organization detailing growth targets, technology roadmaps, and market strategy.

What you'll need

- BS or MS in Electrical Engineering, Software Engineering, or Computer Engineering. - Proven experience leading large cross-functional teams to develop and sell technical business concepts. - Track record managing complex customer engagements and executive-level alignment. - Experience evaluating business cases and architecture design-to-cost trade-offs such as COGS, NRE, power, and schedule.

Nice to have

- Experience in semiconductor business development and custom ASIC solutions. - Technical understanding of chip architecture, IP, packaging, and design ecosystems. - Proven capability developing strategic business plans and financial models. - MBA degree.

Skills: business development, product definition, ASICs, custom SoCs, customer engagements