Director, Product Development Engineering-ASIC/SoC - CA, San Jose, United States

Originally posted 30 April 2026 by the employer.

About the role

Drive the Adaptive & Embedded Computing Group's (AECG) business development and product definition efforts for semi-custom solutions, including ASICs, custom SoCs, and custom FPGAs. This position focuses on identifying strategic custom projects, leading complex customer engagements, and shaping AMD's custom business in embedded markets.

What you'll do

- Partner with AECG business units and sales teams to target and secure custom opportunities, leading proposal development and large-deal sales processes. - Collaborate with architects and design teams to define technical scope covering die area, power, IP, packaging, and software. - Estimate development costs and schedules, and oversee design-to-cost efforts involving COGS, NRE, power, and schedule trade-offs. - Build ecosystems with external partners for IP, design services, supply chain, and chiplets while coordinating contract negotiations and NDA execution. - Maintain customer relationships across development stages and work with finance on pricing models and long-range financial goals. - Craft a 5-year business plan for the custom organization covering growth targets, technology roadmaps, and market strategy.

What you'll need

- BS or MS in Electrical Engineering, Software Engineering, or Computer Engineering. - Proven experience in semiconductor business development and custom ASIC solutions. - Technical understanding of chip architecture, IP, packaging, and design ecosystems. - Experience managing large-scale customer engagements, executive relationships, and proposal lifecycles. - Demonstrated ability to develop strategic business plans, financial models, and pricing structures.

Nice to have

- MBA degree.

Skills: business development, product definition, ASICs, custom SoCs, customer engagements