Application Marketing - Shanghai, 上海, China
Originally posted 22 September 2026 by the employer — open 0 days.
Join a team focused on ADAS and Automated Driving application marketing.
About the role
This role involves owning regional application marketing for ADAS and Automated Driving in Greater China, connecting Product Lines with the China market and customers.
What you'll do
- Own regional application market strategy, go-to-market priorities, and business growth for ADAS and Automated Driving.
- Assess China market developments, customer strategies, system architecture evolution, and competitive moves.
- Maintain a detailed view of relevant customer platforms and programs.
- Consolidate customer requirements and market signals into prioritized regional input for product definition and roadmap planning.
- Develop system- and ecosystem-level value propositions for Infineon solutions.
- Build and manage the regional ADAS / AD business plan and opportunity pipeline.
What you'll need
- Bachelor's degree or above in Engineering, Business, Marketing, Economics, or a related discipline.
- At least three years of relevant experience in automotive semiconductor application or product marketing, product management, business development, or technical sales.
- Solid understanding of the automotive semiconductor industry, value chain, product and application development cycles, competitive dynamics, and customer engagement processes.
- Ability to build a market model, customer and platform map, application roadmap, competitive analysis, solution positioning, and regional go-to-market plan for an automotive semiconductor business.
- Ability to read system block diagrams and product specifications, compare competing semiconductor solutions, and translate technical and portfolio differentiation into a clear customer storyline.
- Good understanding of automotive E/E and ADAS / AD system architectures, including domain and central computing, perception systems, sensor integration, functional safety, and information security.
- Fluent Mandarin Chinese with clear and professional communication skills; excellent written and spoken English.
Nice to have
- Familiarity with Greater China automotive customers, platform planning, product evaluation, and decision processes.
- Hands-on experience in ADAS / AD applications and automotive SoC ecosystems.
Skills: ADAS, Automated Driving, market strategy, product definition, go-to-market, customer platforms
This role has been open 0 days — well below the 52-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
63
|
Median days open
52 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Infineon Technologies | All employers we track in this specialty (63 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 10 | 63 |
| Median days open | 22 d | 52 d (−30 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: ADAS, Automated Driving, market strategy, product definition, go-to-market, customer platforms
Who's hiring in this category
- Renesas Electronics · 23 open roles · median 20 d
- Infineon Technologies (this employer) · 8 open roles · median 39 d
- onsemi · 8 open roles · median 67 d
- NXP Semiconductors · 5 open roles · median 40 d
- Microchip Technology · 4 open roles · median 94 d
- Qualcomm · 4 open roles · median 70 d
How we counted: 63 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 22 Sept 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.