Staff Solutions Product Marketing Specialist - Plano, United States
Product & Program Management
Originally posted 1 October 2026 by the employer.
Focus on promoting solutions and engaging with key customers in the Industrial Automation segment.
About the role
This role focuses on promoting solutions, engaging with key customers, and driving product promotion to uncover future solution requirements. You will primarily focus on the Industrial Automation segment, including PLCs, edge sensing, motor control, and HMI interfaces.
What you'll do
- Engage with key market driving customers to understand requirements and secure design wins.
- Collaborate with channel sales/marketing teams to identify growth opportunities.
- Orchestrate Business Units, Sales, and FAEs in solutions promotion and business development activities.
- Nurture relationships with technical and procurement stakeholders in the industrial automation customer base.
- Define product requirements and improve product roadmaps based on market and customer needs.
- Develop product collateral, competitive analysis, customer presentations, and field training material.
What you'll need
- 8+ years of experience in business development, field applications engineering, marketing, or related roles.
- Deep understanding of the Industrial Automation market: trends, solutions, challenges, competitors, and standards.
- Experience with technical field sales and FAEs.
- Proven ability to follow up on leads and build relationships in the field.
- Strong strategic thinking and analytical abilities.
- Ability to work effectively in a matrixed, cross-functional environment.
Skills: product marketing, customer engagement, industrial automation, market requirements, product roadmaps