Sr. Director, Growth & Ecosystem Marketing - San Jose, California, United States

Originally posted 8 October 2026 by the employer.

Lead marketing strategy for Altera's AI design flow.

About the role

This role involves leading Altera's outbound marketing strategy to reach a broad customer base not covered by direct sales. A key aspect is driving adoption of Altera's AI-assisted tools for FPGA users.

What you'll do

• Set outbound strategy and lead the outbound marketing team.
• Build channel and ecosystem into growth engines.
• Own executive relationships with distributors and guide joint marketing plans.
• Lead joint campaigns with key CPU, memory, AI/software, EDA, OS, and cloud partners.
• Guide brand direction and company narrative for strategic flagship events.
• Allocate marketing dollars, headcount, and co-marketing funds based on results.

What you'll need

• Bachelor's Degree in Marketing, Business, Engineering, or a related field.
• 12+ years of experience in B2B technology marketing, including demand generation, channel marketing, ecosystem marketing, product marketing, or go-to-market leadership.
• 7+ years of people leadership experience, managing and developing senior managers and high-performing teams.
• 5+ years of experience developing and executing global marketing strategies that drive measurable customer acquisition and revenue growth.
• 5+ years of experience working with channel partners, distributors, systems integrators, or technology ecosystem partners.
• Experience leading joint marketing initiatives with strategic technology partners, including semiconductor, cloud, software, AI, EDA, or enterprise technology companies.
• Demonstrated experience managing multimillion-dollar marketing budgets and making investment decisions.
• Proven track record of building and scaling customer acquisition programs in complex B2B markets.
• Experience influencing executive stakeholders and aligning cross-functional organizations.
• Strong analytical and data-driven decision-making skills with experience establishing goals, measuring performance, and optimizing investment.
• Excellent communication, presentation, and executive relationship management skills.

Nice to have

• Master's Degree (MBA or equivalent).
• Experience within semiconductor, FPGA, EDA, embedded systems, AI infrastructure, cloud computing, or related technology industries.
• Experience leading global channel and ecosystem marketing organizations.
• Knowledge of FPGA, semiconductor, AI, and edge computing markets.
• Experience leveraging AI-enabled marketing tools, automation platforms, and data-driven customer engagement strategies.
• Experience supporting rapid business growth, corporate transformation, IPO preparation, or high-growth technology organizations.

Skills: outbound strategy, channel marketing, ecosystem marketing, AI design flow, FPGA users