Senior Staff, Product Marketing Specialist - Atlanta, United States
Product & Program Management
Originally posted 28 September 2026 by the employer.
About the role
This role is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio.
What you'll do
- Identify high potential customers and execute regional seminars, tech days, and trade shows.
- Track the "Design-In" to "Design-Win" pipeline to secure future revenue.
- Work with distributors to support key accounts and long-tail customers.
- Adjust local pricing to remain competitive in the market.
- Develop and align account strategies and roadmaps with key customers.
- Adapt pitch decks and product positioning, and train sales teams on new products.
- Identify emerging trends in IoT, Industrial Automation, and Consumer Electronics through market analysis.
- Monitor competitors to ensure competitive pricing and performance.
What you'll need
- Bachelor’s degree in electrical engineering, computer engineering, or a related technical field.
- 10+ years of experience in semiconductor, embedded systems, or related industries.
- 5+ years in product marketing or product line management.
- Experience in P&L management, strategic marketing, technical marketing, or business development roles.
- Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive, and data center or communications infrastructure.
- Understanding of microcontroller architectures (ARM Cortex, RISC-V), connectivity technology (WiFi, Bluetooth, NFC), embedded software ecosystems, semiconductor cost structures, wafer economics, and supply chain dynamics.
Nice to have
- Master’s degree or MBA.
Market context
This role has been open 19 days — well below the 51-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
65
|
Median days open
51 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, and who else is hiring
| Metric | Renesas Electronics | All employers we track in this specialty (65 roles · 15 employers) |
|---|---|---|
| Open roles in this specialty | 27 | 65 |
| Median days open | 37 d | 51 d (−14 d vs this employer) |
| Median salary (USD postings) | — | — |
Who's hiring in this category
- Renesas Electronics (this employer) · 27 open roles · median 37 d
- Infineon Technologies · 9 open roles · median 57 d
- onsemi · 6 open roles · median 67 d
- Microchip Technology · 5 open roles · median 91 d
- AMD · 3 open roles · median 208 d
- Qualcomm · 3 open roles · median 89 d
How we counted: 65 open Product Marketing (Automotive IC) roles from 15 employers tracked in the SemiconductorJobs index, counted 17 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.