Product Marketing Engineer - Dallas, TX, United States
Originally posted 24 August 2026 by the employer.
This role sits in TI's Low Power Radar - automotive business line.
About the role
The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. This role sits in TI's Low Power Radar - automotive business line, focused on automotive applications.
What you'll do
- Drive DINs to DWINs to grow NR while maintaining profitability
- Develop product positioning and messaging that differentiates products in the market
- Plan, manage, and execute all marketing activities during the life cycle of a new product
- Review competitive landscape and build strategies to address gaps
- Interface with customers and TI field sales/applications to support DINs
- Follow up weekly and monthly on opportunities, from price escalations to sampling activity
- Collaborate and communicate product strategies effectively to cross-functional teams
What you'll need
- Bachelor's degree in Electrical Engineering, ECE, Computer Engineering, or relevant engineering field
- 2 years of relevant engineering experience
Nice to have
- Understanding of embedded systems
Skills: product positioning, customer opportunities, market analysis, revenue management, automotive applications
This role has been open 51 days — exactly the 51-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
66
|
Median days open
51 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Texas Instruments | All employers we track in this specialty (66 roles · 15 employers) |
|---|---|---|
| Open roles in this specialty | 3 | 66 |
| Median days open | 51 d | 51 d (same as this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product positioning, customer opportunities, market analysis, revenue management, automotive applications
Who's hiring in this category
- Renesas Electronics · 27 open roles · median 35 d
- Infineon Technologies · 8 open roles · median 44 d
- onsemi · 7 open roles · median 75 d
- Microchip Technology · 4 open roles · median 102 d
- AMD · 3 open roles · median 206 d
- NXP Semiconductors · 3 open roles · median 63 d
How we counted: 66 open Product Marketing (Automotive IC) roles from 15 employers tracked in the SemiconductorJobs index, counted 15 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.