Senior Product Marketing Manager, Communications & Connected Devices - US-CA-Santa Rosa-Bldg 1, United States

Originally posted 21 October 2026 by the employer.

About the role

The Senior Product Marketing Manager leads industry marketing for Communications & Connected Devices within Keysight's Design Engineering Software (DES) organization. The role focuses on connecting portfolio capabilities in RF and microwave design, optical design, simulation, engineering data management, and software quality to customer workflows.

What you'll do

- Develop the Communications & Connected Devices marketing plan, prioritizing applications, buyer segments, and target accounts with business unit and sales leaders. - Translate customer engineering challenges into differentiated messaging and value propositions that connect relevant DES solutions across business units. - Lead integrated demand generation campaigns across digital, email, paid media, events, and account-based marketing alongside creative and field marketing teams. - Create and guide the development of technical content, including white papers, application stories, customer case studies, videos, and webinars. - Map buyer journeys and implement nurture programs supporting lead progression from initial interest to sales engagement. - Equip sales and field teams with industry narratives, application content, and competitive positioning, tracking marketing-sourced pipeline and campaign results.

What you'll need

- Bachelor’s degree in Electrical Engineering or a related technical field. - Eight or more years of relevant experience in product marketing, technical marketing, or engineering content development, including ownership of product marketing programs. - Experience in communications, connected devices, or related electronics markets, with a technical foundation in at least one relevant application area. - Proven ability to translate engineering topics into messaging and content for technical buyers and business decision-makers. - Experience developing integrated marketing campaigns and utilizing performance data to track demand quality and pipeline contribution. - Demonstrated background creating technical marketing content in English.

Nice to have

- Depth in RF and microwave design, wireless communications, antenna design, or connected device development. - Familiarity with optical design or imaging applications, including cameras and optical systems used in connected products. - Experience marketing engineering software or simulation solutions, with exposure to workflows combining multiple engineering disciplines. - Knowledge of engineering data management or software quality workflows, alongside experience in account-based marketing or customer case study development.

Skills: product marketing, demand generation, communications, messaging, RF