Originally posted 20 October 2026 by the employer.
About the role
The Product Marketing Engineer develops business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements for existing and future products. In this role, you will evaluate and recommend marketing opportunities consistent with product line objectives.
What you'll do
- Drive design-ins (DINs) to design-wins (DWINs) to grow net revenue while maintaining profitability. - Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers. - Plan, manage, and execute marketing activities across the full product life cycle, including pre-RTM, at RTM, and post-RTM phases. - Interface with customers and field sales/applications teams to support DINs, handle price escalations, conduct customer visits, and track sampling activity. - Review competitive landscape data and build marketing strategies to address portfolio gaps. - Collaborate on product strategies with cross-functional teams, including pricing, campaigns, internet marketing, and product launch.
What you'll need
- Bachelor's degree in Electrical Engineering or a related field of study. - 1+ years of relevant experience in product marketing, customer-facing roles, or demand generation.
Skills: product marketing, demand generation, customer facing, product positioning
This role has been open 0 days — well below the 44-day median for Product Marketing roles.
Product Marketing · Power Management
|
Open roles in category
59
|
Median days open
44 d
|
Median salary
$172k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Texas Instruments | All employers we track in this specialty (59 roles · 13 employers) |
|---|---|---|
| Open roles in this specialty | 4 | 59 |
| Median days open | 67 d | 44 d (+23 d vs this employer) |
| Median salary (USD postings) | — | $172k |
Skills observed across this category: product marketing, demand generation, customer facing, product positioning
Who's hiring in this category
- Renesas Electronics · 12 open roles · median 28 d
- Infineon Technologies · 10 open roles · median 25 d
- onsemi · 9 open roles · median 71 d
- Monolithic Power Systems · 7 open roles · median 67 d
- STMicroelectronics · 6 open roles · median 81 d
- Analog Devices · 3 open roles · median 42 d
How we counted: 59 open Product Marketing (Power Management) roles from 13 employers tracked in the SemiconductorJobs index, counted 21 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.