Senior Director, Consumer Research and Insights

Originally posted 16 October 2026 by the employer.

About the role

The Senior Director, Consumer Research and Insights leads consumer research, insights, and analytics across all regions, product categories, and segments, reporting to the Chief Consumer Officer. The role sets the enterprise consumer learning agenda and embeds global, regional, and local insights into brand, product, packaging, innovation, pricing, media, and go-to-market decisions.

What you'll do

• Direct qualitative and quantitative research programs, including segmentation, usage and attitudes studies, ethnography, brand and campaign measurement, global KPI and NPI tracking, and behavioral analysis.
• Lead global industry trend analysis, competitive assessments, market forecasting, and research across the Americas, Europe, IMEA, APJ, and China.
• Build in-house analytics and AI models to forecast revenue, volume, industry growth, and new product and campaign performance.
• Develop demand models, consumer personas, market opportunity assessments, pricing analytics, brand equity measures, and NPI volume forecasts.
• Partner with Product Management, Brand Marketing, Digital, Sales, and regional leaders to translate research into recommendations for product roadmaps, pricing, packaging, and commercial strategy.
• Build, lead, and develop a distributed global team of consumer insights professionals and data analysts while managing external research agencies, suppliers, and data platforms.

What you'll need

• 15+ years of progressive leadership in global consumer research, consumer insights, market intelligence, advanced analytics, or a related field within consumer technology, consumer goods, retail, or a complex global industry.
• Deep expertise in qualitative and quantitative research, segmentation, usage and attitudes studies, brand and campaign measurement, market forecasting, and competitive intelligence.
• Demonstrated experience developing predictive models, demand and revenue forecasts, market opportunity assessments, and advanced analytics.
• Proven track record of leading geographically distributed teams and managing research agencies, suppliers, and data platforms.
• Deep knowledge of global consumer, retail, digital, and technology ecosystems across diverse regions and market maturity levels.
• Demonstrated background building or transforming an insights and analytics function and setting enterprise data standards.

Nice to have

• Experience using AI for insight generation and forecasting.

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