$174,000 - $239,500 USD yearly
Originally posted 24 June 2026 by the employer.
About the role
Develop business and marketing plans, evaluate market penetration, and guide product positioning to support revenue growth and market share.
What you'll do
- Develop business and marketing plans, evaluate market penetration, and define product positioning. - Recommend investment decisions for new product development. - Conduct competitive analysis for specific products or product lines, including Red Team Analysis. - Assist with pricing strategies to support market share and profit margins while creating marketing tools for product introductions. - Partner with Engineering, Manufacturing, and Sales to develop new products, improve existing lines, and relay market needs. - Manage product releases through the end of their product life cycle.
What you'll need
- Expertise in product marketing and cross-functional domain knowledge across business and technical environments. - Experience directing project execution for complex, high-risk programs. - Experience developing competitive analysis and pricing strategies. - Experience managing products across the full product life cycle. - Willingness and ability to travel up to 25% of the time.
Skills: market penetration, product positioning, competitive analysis, pricing strategies, product introductions, product life cycle