Product Marketing Engineer | HVP DBB - Dallas, TX, United States
Originally posted 21 October 2026 by the employer.
About the role
The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements for existing and future products. In this role, you will evaluate and recommend marketing opportunities aligned with product line objectives.
What you'll do
- Drive design-ins (DINs) to design-wins (DWINs) to grow net revenue while maintaining profitability. - Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers. - Plan, manage, and execute all marketing activities across the life cycle of a new product (pre-RTM, at RTM, and post-RTM). - Review the competitive landscape and build strategies to address portfolio gaps. - Interface with customers and field sales/applications teams to support DINs, manage price escalations, customer visits, and sampling activity. - Collaborate with cross-functional teams to execute product strategies across pricing, campaigns, internet marketing, and product launches.
What you'll need
- Bachelor's degree in electrical engineering or equivalent minimum education. - Relevant professional experience in semiconductor product marketing or applications engineering.
Skills: product marketing, product positioning, RTM, pricing
This role has been open 0 days — well below the 43-day median for Product Marketing roles.
Product Marketing · Power Management
|
Open roles in category
61
|
Median days open
43 d
|
Median salary
$172k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Texas Instruments | All employers we track in this specialty (61 roles · 13 employers) |
|---|---|---|
| Open roles in this specialty | 5 | 61 |
| Median days open | 21 d | 43 d (−22 d vs this employer) |
| Median salary (USD postings) | — | $172k |
Skills observed across this category: product marketing, product positioning, RTM, pricing
Who's hiring in this category
- Renesas Electronics · 14 open roles · median 28 d
- Infineon Technologies · 10 open roles · median 26 d
- onsemi · 9 open roles · median 72 d
- Monolithic Power Systems · 6 open roles · median 66 d
- STMicroelectronics · 6 open roles · median 82 d
- Texas Instruments (this employer) · 4 open roles · median 67 d
How we counted: 61 open Product Marketing (Power Management) roles from 13 employers tracked in the SemiconductorJobs index, counted 22 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.