Product Line Management New College Grad- Bachelor's (Santa Clara, CA)

Originally posted 6 October 2026 by the employer.

About the role

This role involves developing and managing product line strategies, including market penetration, product positioning, and life cycle management, for a company at the foundation of the electronics industry.

What you'll do

• Develop business, engineering, and marketing plans of moderate scope.
• Assess market penetration and product positioning to drive competitive advantage, revenue, and market share.
• Conduct competitive analysis for specific products or product lines.
• Assist with pricing strategies to build and protect market share and enhance profit margins.
• Partner with Engineering, Manufacturing, and Sales to develop and enhance products.
• Manage the release of moderately difficult products through their end-of-life cycle.

What you'll need

• Bachelor's degree.
• Expanded conceptual knowledge in product line management discipline.
• Understanding of key business drivers.
• Ability to solve problems in straightforward situations using technical experience and judgment.

Skills: product positioning, market share, pricing strategies, product life cycle, competitive analysis