Originally posted 17 September 2026 by the employer — open 3 days.
About the role
This role is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio. The position involves translating complex technical specifications like DMIPS, Flash memory, Wireless performance, and peripheral sets into value propositions that resonate with customers.
What you'll do
- Develop and execute the go-to-market strategy for the MCU/MPU/Connectivity portfolio within the region.
- Translate technical specifications (DMIPS, Flash memory, Wireless performance, peripheral sets) into customer value propositions.
- Adapt global strategy to local market dynamics to achieve revenue and design-win targets.
- Identify high-value "white space" opportunities and build a support ecosystem with Distribution and Design Houses.
- Act as the "Voice of the Region" to influence future product roadmaps based on local requirements and competitive shifts.
- Manage all Regional Product Marketing activities, including Demand Creation, Funnel Conversion, Go To Market, and New Product Introductions.
What you'll need
- Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
- 15+ years of experience in semiconductor, embedded systems, or related industries.
- 10+ years in product marketing or product line management.
- Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, or Cost management.
- Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive, data center, or communications infrastructure applications and systems.
- Understanding of Microcontroller architectures (ARM Cortex, RISC-V), Connectivity Technology (WiFi, Bluetooth, NFC), embedded software ecosystems, and Semiconductor cost structures, wafer economics, and supply chain dynamics.
Nice to have
- Master’s degree or MBA is a plus.
Skills: value propositions, market dynamics, revenue targets, design-win, go-to-market, product roadmap
This role has been open 2 days — well below the 57-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
62
|
Median days open
57 d
|
Median salary
—
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See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Renesas Electronics | All employers we track in this specialty (62 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 23 | 62 |
| Median days open | 20 d | 57 d (−37 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: value propositions, market dynamics, revenue targets, design-win, go-to-market, product roadmap
Who's hiring in this category
- Renesas Electronics (this employer) · 22 open roles · median 20 d
- Infineon Technologies · 8 open roles · median 37 d
- onsemi · 7 open roles · median 50 d
- Microchip Technology · 5 open roles · median 89 d
- NXP Semiconductors · 5 open roles · median 38 d
- Qualcomm · 4 open roles · median 68 d
How we counted: 62 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 20 Sept 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.