Product & Program Management
$164,900 - $247,300 USD yearly
Originally posted 4 November 2026 by the employer.
About the role
The GTM Strategy & Enablement Sr Manager leads cross-functional GTM integration to translate business and marketing priorities into coordinated, market-ready execution. This role connects strategy to activation by driving commercialization, launch readiness, sales and channel enablement, asset readiness, and partner alignment across key initiatives.
What you'll do
- Translate business, product, and marketing priorities into integrated GTM strategies and activation plans with clear milestones and execution requirements.
- Drive commercialization planning and launch readiness across key GTM workstreams, identifying gaps, dependencies, and execution risks.
- Coordinate sales, channel, and regional enablement to ensure teams have the assets, tools, information, and messaging needed for market activation.
- Serve as a key GTM liaison across Partner Marketing, Channel Marketing, Regional Marketing, Strategic Alliances, and cross-functional teams.
- Lead GTM planning and execution for targeted growth and commercialization initiatives across Tier 1 through Tier 4 programs.
- Support Consumer Channel GTM execution, including assortment tracking, presentation planning, and analyzing post-activation performance.
What you'll need
- Bachelor's degree and 4+ years of Communications, Marketing, Public Relations, or related work experience (or an Associate's degree with 6+ years, or High School Diploma / equivalent with 8+ years; completed Master's degree substitutes for 1 year, Doctorate for 2 years).
- Demonstrated experience driving commercialization, launch readiness, and cross-functional GTM alignment across marketing and sales teams.
- Strong program leadership experience managing multiple concurrent workstreams, dependencies, deliverables, and cross-functional stakeholders.
- Experience developing and executing enablement strategies, assets, and messaging for sales, channel, and regional teams.
Nice to have
- 10 years of experience in GTM strategy, product/partner marketing, commercialization, sales enablement, channel marketing, or integrated marketing within a complex matrixed organization.
- Understanding of consumer technology, PC, mobile, AI, semiconductor, retail, channel, or partner ecosystems.
- Experience establishing GTM milestones, readiness frameworks, operating rhythms, and measurement mechanisms.
Skills: GTM strategy, commercialization, product marketing, sales enablement, channel marketing
More semiconductor jobs: Qualcomm jobs · San Diego jobs