About the role
This role is responsible for developing and executing regional channel marketing strategies, demand generation programs, and sales enablement initiatives across onsemi's Asia Pacific and Greater China sales teams.
What you'll do
- Develop and execute the APAC channel marketing strategy in alignment with corporate objectives and regional growth opportunities.
- Build and maintain relationships with distribution partners to identify growth opportunities and increase customer engagement.
- Develop and execute regional sales enablement programs that support go-to-market strategies and business objectives.
- Create and deliver training, playbooks, messaging frameworks, competitive positioning, and customer-facing content.
- Develop and execute integrated demand generation programs, including digital marketing campaigns, new product introduction (NPI) launches, webinars, and partner promotions.
- Plan and support regional trade shows, industry events, roadshows, webinars, technical seminars, and customer-facing marketing activities across APAC.
What you'll need
- Bachelor's degree in Marketing, Business, Engineering, Communications, or a related field.
- 6–10 years of experience in Channel Marketing, Partner Marketing, Sales Enablement, Product Marketing, Business Development, or related roles.
- Experience with sales enablement platforms or other sales activations tool.
- Proven success developing and executing integrated demand generation, channel marketing, and sales enablement programs.
- Strong understanding of digital marketing, marketing automation, lead generation, sales enablement, and campaign performance measurement.
- Strong analytical, project management, and organizational skills.
Nice to have
- B2B marketing experience within the semiconductor, electronics, or technology industry.
Skills: Channel Marketing, Sales Enablement, demand generation, partner marketing, new product introductions, semiconductor, electronics, or technology industry
More semiconductor jobs: onsemi jobs · China jobs
First seen in our index 94 days ago, well above the 52-day median for Product Marketing roles.
Product Marketing · Power Management
|
Open roles in category
60
|
Median days since first seen
52 d
|
Category median salary (all employers)
$155k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | onsemi | All employers we track in this specialty (60 roles · 11 employers) |
|---|---|---|
| Open roles in this specialty | 8 | 60 |
| Median days since first seen | 92 d | 52 d (−40 d vs this employer) |
| Median salary (USD postings) | n/a | $155k |
Skills observed across this category: Channel Marketing, Sales Enablement, demand generation, partner marketing, new product introductions, semiconductor, electronics, or technology industry
Who's hiring in this category
- Renesas Electronics · 18 open roles · median 23 d
- onsemi (this employer) · 8 open roles · median 92 d
- Texas Instruments · 7 open roles · median 42 d
- Monolithic Power Systems · 6 open roles · median 88 d
- Infineon Technologies · 5 open roles · median 45 d
- STMicroelectronics · 5 open roles · median 106 d
How we counted: 60 open Product Marketing (Power Management) roles from 11 employers tracked in the SemiconductorJobs index, counted 13 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Days are counted from when our index first saw each posting, not from the employer's original posting date.