Strategic Marketing Director (B6)

Originally posted 26 June 2026 by the employer. Relisted by the employer on 6 November 2026.

About the role

The Strategic Marketing Director (B6) provides leadership through managers to assess existing and potential markets, develop strategies, and integrate products into a coherent market-focused portfolio.

What you'll do

• Lead the assessment of existing and potential markets and develop strategies to meet business objectives across a broad functional area.
• Manage and integrate products into a coherent portfolio, overseeing business plans, positioning, buying processes, market requirements, and marketing plans.
• Analyze market data to identify trends and opportunities, define strategic direction, and prepare market analysis presentations.
• Map customer needs within targeted markets, evaluate market segmentations, and determine segments to pursue.
• Create an integrated product strategy aligned with Applied Materials products, outlining product visions and key delivery phases.
• Direct functional activities, manage personnel, and collaborate with the management team to meet strategic marketing goals.

What you'll need

• Experience providing leadership and direction through managers within technical and business environments.
• Demonstrated experience developing product strategy and managing multi-product portfolios.
• Background in conducting market assessments, analyzing market data, and defining target market segments.
• Experience delivering market analysis presentations and business plans to cross-functional leadership teams.
• Ability to travel up to 20% of the time.

Skills: market assessment, product roadmap, market analysis, product portfolio, product strategy, customer engagements

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