Sr. Manager, New Product Introduction (NPI) - Santa Clara, CA, United States
$154,000 - $246,000 USD yearly
Originally posted 7 May 2026 by the employer.
About the role
The Senior Manager of NPI is responsible for leading the end-to-end product introduction lifecycle for multiple product families, from development handoff through volume production.
What you'll do
- Own and drive the NPI strategy across multiple concurrent product families, leading the full lifecycle from development handoff, pilot builds, qualification, ramp, to high-volume manufacturing. - Establish and improve NPI processes, readiness criteria, and phase-gate reviews while mitigating risks related to yield, manufacturability, test coverage, supply chain, and quality. - Drive DFM/DFT/DFA alignment early in development and lead root-cause analysis of complex technical and manufacturing issues across internal and external sites, including OSAT and foundry partners. - Hire, develop, and manage a team of NPI engineers and managers, setting clear goals and building scalable organizational structures. - Partner with Product Management and Program Management on product roadmaps, owning NPI cost targets, ramp plans, and manufacturing KPIs. - Drive continuous improvement initiatives across yield, cycle time, cost, and scalability using operational dashboards and standardized best practices.
What you'll need
- Bachelor’s degree in Electrical Engineering, Mechanical Engineering, Industrial Engineering, or a related field. - 10+ years of experience in NPI, manufacturing, or operations engineering in semiconductor or complex hardware environments. - 5+ years of people management experience, including hiring and managing senior engineers and managers. - Proven track record of launching multiple products into volume production. - Deep understanding of manufacturing processes, yield learning, test, reliability, and qualification.
Nice to have
- Master’s degree in Electrical Engineering, Mechanical Engineering, Industrial Engineering, or a related field. - Experience managing NPI across multiple sites and external manufacturing partners. - Prior ownership of NPI strategy for a product line or technology platform. - Experience presenting to senior executives and driving alignment at the leadership level. - Background in high-reliability or precision products (e.g., semiconductors, MEMS, RF, or automotive/industrial devices).
Skills: NPI, New Product Introduction, manufacturing, yield, qualification, DFM/DFT/DFA
This role has been open 170 days — well above the 54-day median for Manufacturing/Industrial Engineering roles.
Manufacturing/Industrial Engineering · Manufacturing Equipment
|
Open roles in category
2487
|
Median days open
54 d
|
Median salary
$99k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | SiTime | All employers we track in this specialty (2487 roles · 78 employers) |
|---|---|---|
| Open roles in this specialty | 1 | 2487 |
| Open roles in the wider Process, Fab & Equipment family | 18 | 10039 · 106 employers |
| Median days open | 170 d | 54 d (+116 d vs this employer) |
| Median salary (USD postings) | — | $99k |
Skills observed across this category: NPI, New Product Introduction, manufacturing, yield, qualification, DFM/DFT/DFA
Who's hiring in this category
- Micron Technology · 364 open roles · median 80 d
- Applied Materials · 259 open roles · median 38 d
- Entegris · 217 open roles · median 44 d
- Lam Research · 112 open roles · median 66 d
- Infineon Technologies · 99 open roles · median 47 d
- ASML · 67 open roles · median 52 d
How we counted: 2487 open Manufacturing/Industrial Engineering (Manufacturing Equipment) roles from 78 employers tracked in the SemiconductorJobs index, counted 25 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there — it is counted in the wider Process, Fab & Equipment family row. Figures refresh nightly.