Sr Director, Product Marketing
$224,200 - $294,210 USD yearly
The role owns global commercial strategy across probe card solutions for Logic SoCs, Hyperscale custom ASICs, and HBM/DRAM memory.
Originally posted 3 November 2026 by the employer.
About the role
The Senior Director of Product Marketing owns the global commercial strategy for the Probes Business Unit, defining market share growth, long-term demand planning, product pricing, and value communication across all portfolios and end markets. This leader oversees the Regional Marketing function and partners with Product Line Management to translate market strategy into product roadmaps, new introductions, and commercial customer agreements.
What you'll do
- Own the global market share strategy and account-specific plans across Logic SoCs, Hyperscale custom ASICs, HBM, DRAM, and RF end markets.
- Establish the long-range demand plan and account-based forecasts to guide product roadmaps, investment priorities, and capacity decisions.
- Lead commercial and demand inputs for the Sales, Inventory & Operations Planning (SIOP) process, reconciling customer commitments with operations and supply plans.
- Direct global business unit pricing strategy and pricing approvals, developing value-based frameworks and monitoring price realization.
- Build and lead the global Regional Marketing team to support sales leaders with pricing guidance, account strategies, and capacity agreements for strategic accounts.
- Partner with Product Line Management and Product Enablement on portfolio priorities, lifecycle management, and customer requirements for new product introductions.
What you'll need
- Bachelor's degree in engineering, business, or a related field with 14+ years of related experience, or a Master's degree with 12+ years, or a PhD with 10+ years (or equivalent experience), including leadership roles.
- Experience in product marketing, product management, strategic marketing, or commercial strategy within semiconductors, semiconductor equipment, advanced packaging, or test.
- Demonstrated experience owning pricing strategy, pricing approvals, value proposition development, and multi-year customer agreements.
- Experience with market share strategy, market sizing, long-range planning, and demand forecasting.
- Working knowledge of the SIOP process and linking commercial forecasts to capacity and supply planning.
- Technical market familiarity with Logic SoCs (GPUs and CPUs), hyperscale custom ASICs, or HBM and DRAM memory architectures and test requirements.
Nice to have
- MBA or advanced technical degree.
Skills: Product Marketing, Probe Cards, Pricing Strategy, SIOP, Go-to-Market
More semiconductor jobs: FormFactor jobs · California jobs
This role has been open 0 days — well below the 67-day median for Product Marketing roles.
Product Marketing · Manufacturing Equipment
|
Open roles in category
32
|
Median days open
67 d
|
Category median salary (all employers)
$189k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | FormFactor | All employers we track in this specialty (32 roles · 10 employers) |
|---|---|---|
| Open roles in this specialty | 2 | 32 |
| Median days open | 43 d | 67 d (−24 d vs this employer) |
| Median salary (USD postings) | — | $189k |
Skills observed across this category: Product Marketing, Probe Cards, Pricing Strategy, SIOP, Go-to-Market
Who's hiring in this category
- KLA Corporation · 11 open roles · median 52 d
- Applied Materials · 9 open roles · median 111 d
- ASM International · 2 open roles · median 53 d
- Keysight Technologies · 2 open roles · median 61 d
- Teradyne · 2 open roles · median 14 d
- Veeco Instruments · 2 open roles · median 52 d
How we counted: 32 open Product Marketing (Manufacturing Equipment) roles from 10 employers tracked in the SemiconductorJobs index, counted 3 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.