Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)
Originally posted 21 September 2026 by the employer. Relisted by the employer on 29 October 2026.
About the role
The Senior Staff Product Marketing Specialist is responsible for go-to-market strategy, execution, and commercial growth of the MCU, MPU, and Connectivity portfolio within the region. The role translates technical specifications such as DMIPS, Flash memory, and wireless performance into customer value propositions and aligns local market requirements with the global product roadmap.
What you'll do
- Drive demand creation and design-win targets by managing the design-in to design-win pipeline, setting local price positioning, and establishing direct engagements with key customers.
- Collaborate with Sales, Field Application Engineers, distributors, and design houses to uncover high-value opportunities and build a regional support ecosystem.
- Execute regional go-to-market initiatives including partner enablement, technical seminars, customized pitch decks, evaluation boards, and software library readiness.
- Gather competitive intelligence and regional market analysis across IoT, Industrial Automation, and Consumer Electronics to influence the global product roadmap.
- Develop account profiles, SKU mapping, SAM analysis, and strategic action plans to expand market share across regional accounts.
What you'll need
- Bachelor’s degree in Electrical Engineering, Computer Engineering, or related technical fields.
- 10+ years of experience in semiconductor, embedded systems, or related industries, with 5+ years in product marketing or product line management.
- Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, or cost management.
- Technical understanding of microcontroller or microprocessor architectures such as ARM Cortex and RISC-V.
- Knowledge of connectivity technologies including WiFi, Bluetooth, and NFC, as well as embedded software ecosystems.
- Understanding of semiconductor cost structures, wafer economics, and supply chain dynamics.
Nice to have
- Master’s degree or MBA.
Skills: product marketing, market analysis, roadmap, design-wins, go-to-market
More semiconductor jobs: Renesas Electronics jobs
This role has been open 45 days — well below the 73-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
51
|
Median days open
73 d
|
Category median salary (all employers)
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Renesas Electronics | All employers we track in this specialty (51 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 17 | 51 |
| Median days open | 64 d | 73 d (−9 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product marketing, market analysis, roadmap, design-wins, go-to-market
Who's hiring in this category
- Renesas Electronics (this employer) · 17 open roles · median 65 d
- Infineon Technologies · 7 open roles · median 77 d
- onsemi · 6 open roles · median 87 d
- Microchip Technology · 4 open roles · median 73 d
- AMD · 3 open roles · median 228 d
- Qualcomm · 3 open roles · median 109 d
How we counted: 51 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 6 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.