Senior Staff Product Marketing Specialist (Regional - Farmington Hills, MI)

Originally posted 2 September 2026 by the employer. Relisted by the employer on 28 September 2026.

About the role

This role is responsible for the go-to-market strategy, execution, and growth within a specific territory, lifecycle management, and commercial success of the MCU/MPU/Connectivity portfolio.

What you'll do

• Identify high-potential customers and execute regional seminars, tech days, and partner scouting.
• Track the "Design-In" to "Design-Win" pipeline to secure future revenue.
• Establish relationships with key customers and align on product roadmap and design-in/win support.
• Adjust local pricing to remain competitive against local players or for customer share.
• Adapt high-impact pitch decks and product positioning.
• Identify emerging trends in IoT, Industrial Automation, and Consumer Electronics through market analysis.

What you'll need

• Bachelor’s degree in electrical engineering, computer engineering, or related technical fields.
• 10+ years of experience in semiconductor, embedded systems, or related industries.
• 5+ years in product marketing or product line management.
• Experience in P&L management, strategic marketing, technical marketing, business development, applications, supply chain management, or cost management.
• Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive, and data center or communications infrastructure.
• Understanding of microcontroller architectures (ARM Cortex, RISC-V), connectivity technology (WiFi, Bluetooth, NFC), embedded software ecosystems, semiconductor cost structures, wafer economics, and supply chain dynamics.

Skills: market analysis, product roadmap, demand creation, go-to-market, competitive intelligence