Senior Staff Product Marketing Specialist - Austin, United States
$180,000 - $220,000 USD yearly
Originally posted 3 September 2026 by the employer. Relisted by the employer on 17 September 2026.
Shape the roadmap and lifecycle choices for RX200, RX600, RX700, RA4, and RA6 portfolios.
About the role
As a Senior Staff Product Marketing Specialist, you will define and drive product definition, market requirements, and competitive strategy for Renesas' microcontroller portfolios. Your work will involve shaping roadmap and lifecycle choices across the RX200, RX600, RX700, RA4, and RA6 product lines.
What you'll do
- Build direct relationships with U.S. customers, distributors, and partners to uncover unmet needs.
- Translate validated needs into market requirements documents, value propositions, and product specifications.
- Shape roadmap and lifecycle choices for RX and RA portfolios, defining reuse, migration, and new silicon opportunities.
- Develop volume, ASP, revenue, margin, and investment assumptions for business case ownership.
- Maintain fact-based benchmarking against global and local MCU competitors and convert insights into clear win themes.
- Guide launch readiness, pricing logic, training, and product collateral during NPI and lifecycle execution.
What you'll need
- Bachelor’s or Master’s degree in electrical engineering, electronics, computer engineering, embedded systems or a related discipline.
- Experience in MCU product definition, system architecture, applications engineering or technical marketing.
- Strong knowledge of 32-bit MCU architectures and embedded-system trade-offs, including CPU, memory, analog/mixed-signal, low power, connectivity, security, packages, process technology, software and development tools.
- Demonstrated ability to conduct customer discovery and convert ambiguous needs into prioritized product requirements.
- Experience building product business cases and influencing cross-functional decisions.
- Understanding of U.S. customer engagement, regional market dynamics, distribution, competitive positioning, and long product-lifecycle requirements.
Nice to have
- Familiarity with Renesas RA and/or RX MCUs, especially RX200, RX600, RX700, RA4 and RA6 devices.
- Experience with home appliances, motor/inverter control, industrial automation, building automation, HMI, metering or IoT applications.
- Knowledge of Arm Cortex-M and proprietary MCU architectures, embedded security, capacitive touch, real-time control and functional-safety considerations.
- Experience through the full product lifecycle: concept, MRD, business case, gate approval, development, NPI, customer qualification, ramp and lifecycle management.
- Established network with U.S. OEMs, distributors, engineering teams, design houses, technology partners or industry ecosystems.
Skills: product definition, market requirements, roadmap, competitive strategy, business case ownership, NPI
This role has been open 41 days — well below the 51-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
66
|
Median days open
51 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Renesas Electronics | All employers we track in this specialty (66 roles · 15 employers) |
|---|---|---|
| Open roles in this specialty | 28 | 66 |
| Median days open | 35 d | 51 d (−16 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product definition, market requirements, roadmap, competitive strategy, business case ownership, NPI
Who's hiring in this category
- Renesas Electronics (this employer) · 27 open roles · median 35 d
- Infineon Technologies · 8 open roles · median 44 d
- onsemi · 7 open roles · median 75 d
- Microchip Technology · 4 open roles · median 102 d
- AMD · 3 open roles · median 206 d
- NXP Semiconductors · 3 open roles · median 63 d
How we counted: 66 open Product Marketing (Automotive IC) roles from 15 employers tracked in the SemiconductorJobs index, counted 15 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.