Senior Staff Product Marketing Manager - San Diego, California, United States

Originally posted 28 August 2026 by the employer.

Drive the go-to-market strategy for wireless IoT technologies and SaaS products.

About the role

This role drives the go-to-market strategy for the portfolio of IoT solutions and services, combining technical expertise and market insight to drive revenue growth, market differentiation, and brand visibility.

What you'll do

- Own the strategy and execution of product marketing initiatives, including go-to-market planning, messaging and positioning, and product launches. - Create compelling product positioning, messaging, and content for technical and business audiences in the wireless, telecom, and IoT sectors. - Plan and execute product and solution launches in collaboration with corporate marketing, sales, and product teams. - Develop and evolve the go-to-market strategy to increase Impinj revenue, market share, and return-on-investment. - Collaborate with product management and product application teams to develop technical marketing content, webinars, and product training materials. - Support internal enablement by training sales and customer-facing teams on product and solution messaging and positioning.

What you'll need

- 12+ years of product marketing, technical marketing, business development, or product management experience in the semiconductor or wireless technology sector. - Bachelor’s degree in engineering, technology, or a related field. - Ability to quickly understand and apply emerging technologies to business strategy. - Technical expertise combined with business acumen and strategic thinking. - Demonstrated success collaborating across teams to drive execution for complex, technical products in a partner ecosystem. - Critical thinking and problem-solving skills to navigate sophisticated market dynamics. - Proven experience in delivering impactful messaging, positioning, and marketing collateral. - Excellent communication, presentation, and influencing skills across internal teams and external stakeholders.

Skills: go-to-market, product launches, messaging, positioning, wireless technology