Senior Manager, Segment Marketing — XR & Wearables - San Jose, California, United States

Originally posted 23 July 2026 by the employer.

About the role

You will set a multi-year strategy for AI glasses, display glasses, mixed-reality devices, companion wearables, smartwatches, wearables, and related edge devices. You will connect market needs with firmware, system software, AI and vision workloads, sensor fusion, camera and display pipelines, connectivity, security, SoC requirements, power, thermal design, and form factors.

What you'll do

- Define the segment, priority use cases, annual goals, investment recommendations, and measures of success. - Analyze trends across devices, silicon and platform providers, operating systems, AI assistants, developer tools, applications, content, commerce, and cloud services. - Translate customer and market insight into positioning, messaging, and thought leadership across compute, graphics and display, AI, vision, connectivity, security, and power efficiency. - Coordinate Product, Sales, Business Development, Developer Marketing, Corporate Marketing, Communications, Events, and regional teams on go-to-market plans and product priorities. - Create executive presentations, customer narratives, sales tools, launch content, partner stories, webinars, and event programs. - Build relationships with OEMs, silicon partners, platform providers, developers, ODMs, and content providers, while measuring ecosystem engagement, customer influence, and opportunity progress.

What you'll need

- 8+ years of experience in segment marketing, product marketing, product management, ecosystem marketing, business development, or related work. - Bachelor’s degree or equivalent practical experience in engineering, computer science, marketing, business, or a related field. - Understanding of XR, smart glasses, wearables, edge AI, and the links among hardware, software, operating systems, applications, developer ecosystems, silicon platforms, and partner business models. - Ability to explain complex architectures in clear language for technical, business, customer, and executive audiences. - Demonstrated ability to solve ambiguous problems, influence external partners and senior colleagues, and deliver clear writing, presentations, and conference communication.

Nice to have

- Experience in the semiconductor or compute ecosystem. - Work with OEMs, silicon partners, platform providers, developers, content providers, or ODMs. - Background in emerging-category marketing across XR, AR, VR, smart glasses, smartwatches, hearables, companion devices, edge AI, low-power systems, or the Arm ecosystem. - Mandarin proficiency.

Skills: multi-year strategy, market needs, positioning, messaging, go-to-market plans