Senior Manager, Product Marketing

Originally posted 4 November 2026 by the employer.

About the role

This role focuses on product marketing strategy and business execution for semiconductor advanced packaging, heterogeneous integration, backend lithography, and related technologies.

What you'll do

• Develop and execute business and product marketing strategies to drive market penetration, product positioning, revenue growth, and market share expansion.
• Evaluate and recommend investment opportunities for new product development initiatives aligned with market trends and customer needs.
• Lead competitive intelligence, market analysis, and Red Team assessments to identify risks, opportunities, and differentiation strategies.
• Partner with Engineering, Manufacturing, and Sales teams to define, develop, and launch new products while translating market requirements into product and technology roadmaps.
• Support pricing strategy development to improve profitability and enable product introductions through marketing tools and programs.
• Manage products across the entire lifecycle, from concept and introduction through commercialization, maturity, and end-of-life planning.

What you'll need

• Technical expertise across semiconductor equipment platforms for PVD, Etch, Plating, or Hybrid Bonding.
• Working knowledge and technical familiarity with Wafer Bonder, Panel PVD, or Panel Etch technologies.
• Domain knowledge of the semiconductor advanced packaging ecosystem, OSAT landscape, and heterogeneous integration.
• Demonstrated ability to lead complex projects, define execution strategies, and influence senior-level stakeholders.
• Ability to travel up to 20% of the time.

Skills: advanced packaging, heterogeneous integration, product marketing, hybrid bonding, wafer bonder

More semiconductor jobs: Applied Materials jobs · Santa Clara jobs