Senior Manager, Product Line Marketing, Optics - Irvine, CA, United States

Originally posted 11 September 2026 by the employer.

About the role

You will serve as the voice of the customer and market, translating industry trends, customer needs, and competitive intelligence into successful commercialization strategies, product roadmaps, and business growth initiatives.

What you'll do

• Develop and execute product marketing strategies that drive revenue growth, market share expansion, and customer engagement across assigned product lines.
• Conduct market research, competitive analysis, and customer assessments to identify market opportunities, emerging technologies, and strategic growth areas.
• Serve as the voice of the customer by gathering customer insights and translating market requirements into product strategy and roadmap recommendations.
• Partner closely with Engineering and Product Development teams to support new product introductions and ensure solutions align with customer and market needs.
• Create product positioning, value propositions, messaging, and sales enablement materials that clearly communicate product differentiation and business value.
• Support the commercial organization through product training, customer presentations, pricing analysis, proposal support, and strategic opportunity development.

What you'll need

• Bachelor's degree or equivalent experience.
• 10+ years of related experience.
• Strong optical engineering knowledge and industry experience to enable in-depth technical discussions with customers, understand and evaluate system-level optical architectures, performance tradeoffs, and effectively translate customer requirements into product and technology roadmap decisions.
• Ability to engage credibly with customer engineering teams on topics such as optical design, imaging systems, illumination, and laser beam delivery.
• Demonstrated experience in product marketing, technical marketing, strategic marketing, product line management, or a related commercial role.
• Strong understanding of market analysis, customer segmentation, competitive positioning, and go-to-market strategy development.
• Ability to translate customer and market needs into business strategies and product investment recommendations.
• Experience supporting new product introductions, product launches, and commercialization initiatives.

Nice to have

• Master's degree or PhD.
• Experience marketing highly technical products in B2B manufacturing or technology markets.
• Experience driving market share growth through new product introductions and customer acquisition initiatives.

Skills: product positioning, value propositions, market analysis, go-to-market strategy, optical engineering