Senior Field Marketing Manager - Milpitas, CA, United States

Originally posted 2 October 2026 by the employer.

About the role

This role involves driving customer penetration, product adoption, and market share growth across strategic accounts, regions, and technology segments within the Semiconductor Products and Customers (Semi PC) business unit.

What you'll do

• Develop and execute customer penetration and adoption strategies for assigned strategic accounts or regions.
• Lead customer engagements including technical reviews, executive reviews, roadmap discussions, and strategic planning sessions.
• Drive successful adoption of new products, technologies, and workflows.
• Gather, analyze, and communicate customer feedback, market trends, and competitive intelligence.
• Lead cross-functional teams to execute strategic customer initiatives.
• Support revenue forecasting and opportunity planning for assigned customers and segments.

What you'll need

• BS/MS/PhD in Electrical Engineering, Materials Science, Physics, Mechanical Engineering, or related technical field.
• 8-15 years of semiconductor industry experience.
• Experience in Field Marketing, Applications Engineering, Product Marketing, Process Engineering, Technical Sales, or related customer-facing roles.
• Strong understanding of semiconductor manufacturing processes and process-control technologies.
• Demonstrated ability to influence customer decisions and lead complex cross-functional initiatives.

Nice to have

• Experience with metrology, inspection, process control, or yield management solutions.
• Knowledge of Logic/Foundry, DRAM, NAND, Advanced Packaging, or specialty semiconductor manufacturing.
• Experience managing strategic customer engagements and product adoption programs.
• Proven ability to balance technical depth with business objectives.

Skills: customer penetration, product adoption, market share, customer engagement, market intelligence