Senior Director, Strategic Marketing - Billerica, MA, United States

Originally posted 31 August 2026 by the employer.

About the role

This Senior Director, Strategic Marketing role leads strategic marketing activities for the Advanced Purity Solutions Division, supporting business units and sales functions to drive marketing strategy and execution.

What you'll do

• Conduct comprehensive market research to identify trends, customer roadmaps, and competitive landscape related to filtration, purification, micro-environment, fluid handling, and sensing products.
• Identify key market opportunities and recommend Entegris strategy to address them through market research, customer voices, SWOT analysis, and prioritization.
• Work with division and corporate business development to explore business approaches for product lines, including making it ourselves, licensing, outsourcing, joint-venture, M&A, and start-up investment.
• Develop robust market strategies, defining market segments and product targets, SAM/TAM, TCO model, POR mapping, market share, and Mekko charts.
• Provide critical inputs to product functions including strategic pricing, targeted customers, and go-to-market strategies (OEM vs. End-user).
• Support the development of market messages, case studies, and white papers.

What you'll need

• Strong technical background with knowledge of yield, defect, and/or contamination control in the semiconductor industry.
• Deep understanding of semiconductor manufacturing processes and extensive experience working in fabs, OEMs, or at Tier-1 suppliers.
• Proven track record in technical marketing, strategic marketing, market research, application, or product management.
• Strong analytical ability and strategic thinking skills.
• 7-10+ years of relevant technical/marketing experience (Technical Marketing, Strategic Marketing, Solutions Marketing, Applications Engineering, Solutions Engineering or similar) in the semiconductor industry.
• Ability to travel up to 25%.

Nice to have

• Fab contamination control/yield enhancement experience.
• Familiarity with Entegris products.

Skills: Strategic Marketing, market research, market opportunities, go-to-market strategies, yield, defect, contamination control