Product Marketing - Santa Clara, CA, United States
$152,000 - $208,500 USD yearly
Originally posted 13 July 2026 by the employer.
About the role
This role develops business and marketing plans, assesses market penetration, and guides product positioning to grow market share and revenue.
What you'll do
- Develop business and marketing plans, evaluate market penetration, and establish product positioning. - Conduct competitive analysis for specific products or product lines and lead Red Team Analysis. - Assist with pricing strategies and develop marketing tools for product introductions. - Partner with Engineering, Manufacturing, and Sales to define new products, enhance existing offerings, and communicate market requirements. - Support field teams on account approaches and manage product releases through the end of their product life cycle. - Recommend investment decisions for new product development.
What you'll need
- Expertise in product marketing or an associated specialized discipline within semiconductor equipment or related hardware. - Experience managing the release of complex products through the complete product life cycle. - Experience defining pricing strategies and conducting competitive analysis. - Experience collaborating across engineering, manufacturing, and sales organizations to communicate market needs. - Ability to travel up to 10% of the time.
Skills: product architecture, configuration rules, CPQ system, process improvement, business requirements