Originally posted 22 September 2026 by the employer.
About the role
This role involves driving product and pricing strategies, go-to-market execution, and market intelligence for the Low Power Radar – Automotive business line, focusing on in-cabin monitoring, kick-to-open sensing, parking assist, blind spot detection, and door obstacle detection applications.
What you'll do
- Drive global product and pricing strategies to maximize market competitiveness and revenue growth.
- Direct the development and deployment of comprehensive Go-to-Market (GTM) programs, including promotional activities and global product launches.
- Conduct rigorous assessments of existing and emerging markets to identify growth opportunities and align technical product development with market needs.
- Lead, mentor, and grow a team of experienced Product Marketing engineers.
- Spearhead worldwide customer acquisition initiatives.
- Build a strong brand for LPR-A products with the TI field sales/applications team.
What you'll need
- Bachelor's degree in relevant engineering field such as Electrical Engineering, ECE, Computer Engineering.
- 3+ years of relevant engineering experience.
- Experience leading teams.
Nice to have
- 2+ years of experience in a demand create role at TI.
- Understanding of embedded systems.
Skills: product marketing, go-to-market, market intelligence, pricing strategies, customer acquisition
This role has been open 19 days — well below the 47-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
66
|
Median days open
47 d
|
Median salary
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Texas Instruments | All employers we track in this specialty (66 roles · 15 employers) |
|---|---|---|
| Open roles in this specialty | 3 | 66 |
| Median days open | 47 d | 47 d (same as this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product marketing, go-to-market, market intelligence, pricing strategies, customer acquisition
Who's hiring in this category
- Renesas Electronics · 27 open roles · median 31 d
- Infineon Technologies · 8 open roles · median 40 d
- onsemi · 7 open roles · median 71 d
- NXP Semiconductors · 4 open roles · median 61 d
- AMD · 3 open roles · median 202 d
- Microchip Technology · 3 open roles · median 110 d
How we counted: 66 open Product Marketing (Automotive IC) roles from 15 employers tracked in the SemiconductorJobs index, counted 11 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.