Product Marketing IV - (B4) - Santa Clara, CA, United States
$152,000 - $208,500 USD yearly
Originally posted 4 August 2026 by the employer. Relisted by the employer on 28 October 2026.
About the role
This role develops business and marketing plans, assesses market penetration, and manages product positioning to drive revenue and market share.
What you'll do
- Develop business and marketing plans, assess market penetration, and establish product positioning. - Conduct competitive analyses for specific products or product lines, including Red Team Analysis. - Recommend investment decisions for new product development. - Assist with pricing strategies to support market share and profit margins while developing tools for product introductions. - Partner with Engineering, Manufacturing, and Sales to define new products, enhance existing products, and communicate market requirements. - Manage the release of products through the end of their product life cycle while supporting Field teams on account penetration.
What you'll need
- Conceptual and practical expertise in product marketing and basic knowledge of related disciplines. - Experience conducting competitive analysis and developing pricing strategies. - Experience managing product releases across the full product life cycle. - Ability to lead small projects, solve complex problems, and act as a resource for colleagues. - Willingness and ability to travel up to 20% of the time.