Product Marketing Engineer | MD BSM - Dallas, TX, United States
Originally posted 28 October 2026 by the employer.
About the role
The Product Marketing Engineer develops business plans, marketing strategy, and forecasts for assigned product lines, tracking customer requirements for current and future products. In this role, you will evaluate and recommend marketing opportunities aligned with product line objectives.
What you'll do
- Drive DINs to DWINs to grow net revenue while maintaining profitability. - Develop product positioning and messaging that differentiates products in the market and identifies adjacent customers. - Plan, manage, and execute all marketing activities across the product life cycle, including pre-RTM, at RTM, and post-RTM phases. - Review competitive landscapes and build strategies to address portfolio gaps. - Interface with customers and TI field sales and applications teams to support design-in opportunities, track sampling, and manage price escalations. - Communicate product strategies across cross-functional teams, covering pricing, campaigns, internet marketing, and product launches.
What you'll need
- Bachelor's degree in electrical engineering or a related engineering field. - 2 years of relevant semiconductor experience.
Skills: product marketing, positioning, messaging, DIN, DWIN
This role has been open 0 days — well below the 50-day median for Product Marketing roles.
Product Marketing · Power Management
|
Open roles in category
61
|
Median days open
50 d
|
Median salary
$160k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Texas Instruments | All employers we track in this specialty (61 roles · 13 employers) |
|---|---|---|
| Open roles in this specialty | 6 | 61 |
| Median days open | 18 d | 50 d (−32 d vs this employer) |
| Median salary (USD postings) | — | $160k |
Skills observed across this category: product marketing, positioning, messaging, DIN, DWIN
Who's hiring in this category
- Renesas Electronics · 15 open roles · median 35 d
- Infineon Technologies · 9 open roles · median 36 d
- onsemi · 9 open roles · median 79 d
- Monolithic Power Systems · 6 open roles · median 73 d
- STMicroelectronics · 5 open roles · median 91 d
- Texas Instruments (this employer) · 5 open roles · median 27 d
How we counted: 61 open Product Marketing (Power Management) roles from 13 employers tracked in the SemiconductorJobs index, counted 29 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.
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