Product Marketing Engineer | Low Power Connectivity
Product & Program Management
About the role
The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines while maintaining customer requirements for existing and future products. In this role, you will evaluate and recommend marketing opportunities aligned with product line objectives.
What you'll do
- Drive DINs to DWINs to grow net revenue while maintaining profitability.
- Develop product positioning and messaging that differentiates products in the market, identifying adjacent markets and customers.
- Plan, manage, and execute all marketing activities across the life cycle of new products (pre-RTM, at RTM, and post-RTM).
- Interface with customers and field sales/applications teams to support DINs, manage price escalations, customer visits, and sampling activity.
- Review competitive landscapes, build strategies to address gaps, and communicate product strategies across pricing, campaigns, and launch teams.
What you'll need
- Bachelor’s degree in electrical engineering, ECE, computer engineering, or related field.
- 2+ years of relevant engineering experience.
- Experience managing product life cycle marketing activities across RTM phases.
- Demonstrated background supporting customer engagements, pricing evaluations, and sales opportunities.
Skills: product messaging, positioning, medical industry trends, technical documentation, sales support
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