Product Marketing Engineer | HSAMPS - Tucson, AZ, United States

Originally posted 15 July 2026 by the employer.

About the role

The Product Marketing Engineer is responsible for developing business plans, marketing strategy, and forecasts for assigned product lines. In this role, you will maintain customer requirements for existing and future products while identifying and evaluating marketing opportunities consistent with product line objectives.

What you'll do

- Drive DINs to DWINs to grow NR while maintaining profitability. - Develop product positioning and messaging that differentiates products in the market, including identifying adjacent markets and customers. - Plan, manage, and execute all marketing activities across the life cycle of a new product (Pre RTM, at RTM, and post RTM). - Review the competitive landscape and build strategies to address portfolio gaps. - Interface with customers and TI field sales and applications teams to support DINs, handle price escalations, sampling activity, and customer visits. - Collaborate and communicate product strategies to cross-functional teams covering pricing, campaigns, internet marketing, and launches.

What you'll need

- Bachelor's degree in electrical engineering or similar. - 3-5+ years of relevant semiconductor industry experience.

Nice to have

- Ability to travel >20% of the time. - Ability to quickly ramp on new systems and processes.

Skills: Drive DINs to DWINs, product positioning, marketing activities, competitive landscape, product strategies