Product Marketing Director - Santa Clara, CA, United States
$193,000 - $265,500 USD yearly
Originally posted 12 October 2026 by the employer.
About the role
This role will serve as a strategic leader and trusted advisor across Marketing, Business Management, Sales, and Product/Process Support Engineering (PSE) to help shape business and go-to-market strategy, strengthen field effectiveness, and develop scalable processes, tools, and best practices.
What you'll do
- Provide strategic leadership and direction for Marketing, Sales, and PSE teams.
- Partner with business and functional leaders to define requirements for sales and marketing processes, tools, and capabilities.
- Lead complex, highly visible, cross-functional initiatives involving Marketing, Sales, PSE, and Business Management.
- Advise General Managers and senior leaders on the effective deployment of resources and capabilities.
- Advance competitive analysis capabilities, including product scorecards and competitive frameworks.
- Drive value-based pricing and value-selling strategies in partnership with the Value Capture team.
What you'll need
- 15+ years of relevant experience in product marketing, business management, commercial strategy, field enablement, or sales strategy.
- Demonstrated expertise in competitive analysis and score carding, value-based pricing, value selling, product marketing, or commercial strategy.
- Exceptional business acumen with the ability to connect strategic initiatives to customer value, competitive differentiation, and business outcomes.
- Demonstrated success leading complex, multidisciplinary projects and influencing stakeholders across organizational and functional boundaries.
- Strong ability to identify, structure, and solve highly complex and ambiguous business problems.
- Experience applying analytical frameworks and first-principles thinking to develop new approaches and solutions.
Skills: product marketing, go-to-market strategy, competitive positioning, value-based pricing, field enablement
This role has been open 3 days — well below the 67-day median for Product Marketing roles.
Product Marketing · Manufacturing Equipment
|
Open roles in category
34
|
Median days open
67 d
|
Median salary
$189k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Applied Materials | All employers we track in this specialty (34 roles · 10 employers) |
|---|---|---|
| Open roles in this specialty | 8 | 34 |
| Median days open | 95 d | 67 d (+28 d vs this employer) |
| Median salary (USD postings) | — | $189k |
Skills observed across this category: product marketing, go-to-market strategy, competitive positioning, value-based pricing, field enablement
Who's hiring in this category
- KLA Corporation · 12 open roles · median 37 d
- Applied Materials (this employer) · 8 open roles · median 95 d
- Lam Research · 3 open roles · median 119 d
- ASM International · 2 open roles · median 73 d
- FormFactor · 2 open roles · median 66 d
- Keysight Technologies · 2 open roles · median 42 d
How we counted: 34 open Product Marketing (Manufacturing Equipment) roles from 10 employers tracked in the SemiconductorJobs index, counted 15 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.