Principal Technical Marketing Engineer - Pune, India

This role focuses on Silicon Carbide (SiC) Business Unit technologies.

About the role

This role involves defining new technologies and products, leading market research, and developing design-in strategies for power semiconductors. You will contribute directly to the Silicon Carbide (SiC) Business Unit.

What you'll do

• Define new technologies and products in collaboration with customers and internal R&D / engineering teams.
• Lead market research, customer insights, and competitor analysis to influence product roadmap and portfolio priorities.
• Deliver marketing assets across the product lifecycle, including key product requirements, value-proposition, positioning, and go-to-market (GTM) plans.
• Develop and execute design-in strategies with key customers / partners, providing pricing guidance and support.
• Collaborate with R&D, technology validation, reliability engineering, test engineering, and project management teams to drive new product initiation (NPI).
• Prepare, review, and/or release technical documentation in coordination with global teams.
• Support customers during design-in activities and act as third-level customer support.

What you'll need

• Bachelor’s degree in Electrical Engineering or a related discipline with 10+ years of industry experience in product application engineering, product definition, and/or technical marketing roles.
• Demonstrated ability to bridge complex technical concepts with business and market requirements.
• Strong customer facing experience with proven collaboration alongside sales teams.
• Hands on experience with high voltage power semiconductors such as SiC MOSFETs.
• Deep technical knowledge of high voltage power converter architectures, including AC/DC and DC/DC topologies.
• Familiarity with power semiconductor packaging technologies, including power modules.
• Strong marketing and business analytics capabilities, including market sizing, segmentation, pricing strategy, and profitability analysis; proficient with Excel/BI/CRM tools.
• Willingness to travel periodically, including potential intercontinental travel.
• Excellent written and verbal communication skills in English.

Nice to have

• Master’s degree in Electrical Engineering or a related discipline, with 7+ years of industry experience in product application engineering, product definition, and/or technical marketing roles.
• Proven experience in high-voltage power semiconductor technical marketing and/or product application engineering.
• Strong knowledge of power electronics topologies used in AI data center and energy & grid infrastructure application.
• Experience with AI data center and/or energy & grid infrastructure applications.

Skills: technical marketing, product roadmap, design-in strategies, high voltage power semiconductors, power converter architectures