Principal Engineer - Product Marketing
Originally posted 28 May 2026 by the employer. Relisted by the employer on 4 September 2026.
About the role
The Principal Engineer - Product Marketing leads product line strategy, customer engagement, and business growth initiatives across the Secure Computing Group portfolio. The role focuses on embedded security solutions including Secure Elements, Root of Trust solutions, Embedded Controllers, CryptoAuthentication devices, and CryptoAutomotive solutions.
What you'll do
- Drive definition and execution of product line strategies and long-term roadmaps in collaboration with Product Management, System Engineering, and Architecture teams.
- Translate customer requirements, market trends, and competitive intelligence into product and technology investments across computing, data center, server, and storage segments.
- Identify, qualify, and advance design-win opportunities across the Secure Computing Group portfolio while developing account-based growth plans with sales and field applications teams.
- Present security technologies, product roadmaps, and value propositions directly to customer engineering teams, technical architects, and executive stakeholders.
- Conduct market analysis, competitive benchmarking, and pricing strategies to build competitive positioning frameworks and business cases.
- Create customer presentations, training materials, technical collateral, white papers, and RFQ responses to enable global sales and field applications teams.
What you'll need
- Bachelor's degree in Electrical Engineering, Computer Engineering, Computer Science, or a related technical field.
- 10+ years of experience in semiconductor product marketing, product management, business development, field applications, technical sales, or related customer-facing technical roles.
- Strong knowledge of hardware security, cryptographic principles, Root of Trust technologies, Secure Elements, embedded controllers, and secure embedded systems.
- Proven experience developing and executing business growth strategies and securing design wins.
- Demonstrated background in semiconductor business models, product lifecycle management, and go-to-market processes.
- Demonstrated success operating within cross-functional and global teams.
Nice to have
- Master's degree in Engineering, Computer Science, or Business Administration.
- Experience with client computing, data center, server, storage, automotive, industrial, or IoT markets.
- Experience with secure boot, firmware authentication, device identity, key management, and platform security architectures.
- Familiarity with embedded hardware and software development environments.
- Experience participating in industry standards organizations or consortiums.
- Background in strategic account management or account-based marketing/business development.
Skills: product marketing, product strategy, automotive wireless SoC, competitive analysis, customer engagements
More semiconductor jobs: Microchip Technology jobs · Chandler jobs
This role has been open 161 days — well above the 73-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
51
|
Median days open
73 d
|
Category median salary (all employers)
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Microchip Technology | All employers we track in this specialty (51 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 4 | 51 |
| Median days open | 72 d | 73 d (−1 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: product marketing, product strategy, automotive wireless SoC, competitive analysis, customer engagements
Who's hiring in this category
- Renesas Electronics · 17 open roles · median 65 d
- Infineon Technologies · 7 open roles · median 77 d
- onsemi · 6 open roles · median 87 d
- Microchip Technology (this employer) · 4 open roles · median 73 d
- AMD · 3 open roles · median 228 d
- Qualcomm · 3 open roles · median 109 d
How we counted: 51 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 6 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.