Principal Engineer-Marketing

Originally posted 10 November 2026 by the employer.

About the role

This role joins the Aerospace & Defense team supporting semiconductor product strategy, market architecture, customer adoption, design wins, positioning, launch, roadmap, and lifecycle direction.

What you'll do

• Define product, market, application, customer, positioning, validation, launch, and lifecycle strategy within an approved product domain.
• Translate market, customer, technology, competitive, quality, supply, and business needs into scalable product requirements and roadmap recommendations.
• Architect evaluation, demonstration, validation, technical-content, customer-engagement, and design-win approaches.
• Guide complex tradeoffs involving functionality, performance, ecosystem, customer value, differentiation, cost, supply, risk, investment, and schedule.
• Lead cross-functional customer and product investigations and drive evidence-based closure.
• Influence design, applications, sales, product, quality, operations, finance, communications, customer, and leadership decisions through decision-ready evidence.

What you'll need

• Bachelor’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Computer Science, Business, Marketing, or a related field.
• 10 or more years of relevant experience in semiconductor product marketing, applications engineering, product management, technical marketing, customer or field support, market analysis, product validation, launch, or closely related equivalent experience.
• Demonstrated ability to work with complex semiconductor product, application, competitive, customer, business, and lifecycle information.

Nice to have

• Master’s degree in Electrical Engineering, Electronics Engineering, Computer Engineering, Computer Science, Business, Marketing, or a related field.
• Experience with semiconductor product marketing, applications engineering, product management, technical marketing, customer support, or design-win activity.
• Experience with market and competitive analysis, product positioning, pricing inputs, forecasts, business cases, technical collateral, demonstrations, evaluation platforms, or product launches.
• Experience translating customer and market needs into product requirements, validation plans, roadmaps, or lifecycle actions.

Skills: product marketing, roadmap, positioning, design wins, strategy

More semiconductor jobs: Microchip Technology jobs