Originally posted 20 September 2026 by the employer.
About the role
This role is responsible for the go-to-market strategy, execution, and commercial success of the EP MCU/MPU/Connectivity portfolio within South Korea, ensuring it meets revenue and design-win targets.
What you'll do
- Identify high-potential customers for demand creation and design-wins.
- Execute regional seminars, tech days, partner scouting, enablement, and trade shows.
- Track the "Design-In" to "Design-Win" pipeline to secure future revenue.
- Adjust local pricing to maintain competitiveness against local players.
- Adapt high-impact pitch decks, product positioning, and articles for Go-To-Market.
- Collect specific regional requirements and feed them into the global product roadmap.
What you'll need
- Bachelor’s degree in electrical engineering, Computer Engineering, or related technical fields.
- 10+ years of experience in semiconductor, embedded systems, or related industries.
- 5+ years in product marketing or product line management.
- Experience in P&L management, Strategic Marketing, Technical Marketing, Business development, Applications, Supply chain management, or Cost management.
- Understanding of microcontroller or microprocessor or connectivity applications in consumer, industrial, automotive and data center or communications infrastructure applications and systems.
- Understanding of Microcontroller architectures (ARM Cortex, RISC-V), Connectivity Technology (WiFi, Bluetooth, NFC), embedded software ecosystems, Semiconductor cost structures, wafer economics, and supply chain dynamics.
Nice to have
- Master’s degree or MBA
Skills: value propositions, market dynamics, revenue and design-win targets, Go-To-Market, Market Analysis, Competitive Intelligence
More semiconductor jobs: Renesas Electronics jobs · South Korea jobs
This role has been open 46 days — well below the 73-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
51
|
Median days open
73 d
|
Category median salary (all employers)
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Renesas Electronics | All employers we track in this specialty (51 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 17 | 51 |
| Median days open | 64 d | 73 d (−9 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: value propositions, market dynamics, revenue and design-win targets, Go-To-Market, Market Analysis, Competitive Intelligence
Who's hiring in this category
- Renesas Electronics (this employer) · 17 open roles · median 65 d
- Infineon Technologies · 7 open roles · median 77 d
- onsemi · 6 open roles · median 87 d
- Microchip Technology · 4 open roles · median 73 d
- AMD · 3 open roles · median 228 d
- Qualcomm · 3 open roles · median 109 d
How we counted: 51 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 6 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.