Lead Specialist, Product Marketing
Lead strategic product marketing and go-to-market execution for Gigabit Multimedia Serial Link (GMSL) automotive connectivity solutions.
Originally posted 10 June 2026 by the employer.
About the role
The Lead Specialist, Product Marketing drives the development and execution of marketing strategies promoting GMSL (Gigabit Multimedia Serial Link) connectivity solutions across automotive markets. The position supports product positioning, go-to-market execution, and system-level value propositions for Vehicle E/E platforms and infotainment systems.
What you'll do
- Conduct market research and competitive analysis to identify customer needs, industry trends, and opportunities to expand SAM.
- Develop and implement marketing strategies supporting the growth of GMSL products aligned with corporate objectives.
- Lead go-to-market planning, pricing strategies, and execution for new product launches alongside cross-functional engineering, sales, and product management teams.
- Provide sales teams with collateral, tools, and training, supporting RFIs, RFPs, RFQs, and design win execution.
- Maintain relationships with automotive customers and partners while tracking marketing performance metrics, forecasting, and reporting.
What you'll need
- Minimum Master’s Degree in Electrical Engineering, Master’s in Business Administration with an engineering background, or equivalent.
- 2+ years of experience in product marketing, applications, strategic marketing, or business development roles within the semiconductor, electronics, or technology industries.
- Experience articulating technical concepts, discussing system requirements, and presenting value propositions to customers.
- Ability to travel for customer and partner meetings as required.
Skills: market research, strategic planning, product positioning, go-to-market, sales enablement, GMSL technology
More semiconductor jobs: Analog Devices jobs · Texas jobs
This role has been open 148 days — well above the 73-day median for Product Marketing roles.
Product Marketing · Automotive IC
|
Open roles in category
51
|
Median days open
73 d
|
Category median salary (all employers)
—
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | Analog Devices | All employers we track in this specialty (51 roles · 14 employers) |
|---|---|---|
| Open roles in this specialty | 1 | 51 |
| Median days open | 148 d | 73 d (+75 d vs this employer) |
| Median salary (USD postings) | — | — |
Skills observed across this category: market research, strategic planning, product positioning, go-to-market, sales enablement, GMSL technology
Who's hiring in this category
- Renesas Electronics · 17 open roles · median 65 d
- Infineon Technologies · 7 open roles · median 77 d
- onsemi · 6 open roles · median 87 d
- Microchip Technology · 4 open roles · median 73 d
- AMD · 3 open roles · median 228 d
- Qualcomm · 3 open roles · median 109 d
How we counted: 51 open Product Marketing (Automotive IC) roles from 14 employers tracked in the SemiconductorJobs index, counted 6 Nov 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.