Integrated Campaigns and Industry Marketing Lead – EMEA
Non-Engineering
Originally posted 28 October 2026 by the employer.
About the role
This role owns and executes integrated B2B marketing campaigns across EMEA for key industry verticals and leads the regional integrated GTC campaign. Scope spans cross-functional execution from brief to results across priority markets, including Germany, France, and the UK.
What you'll do
- Own and drive integrated campaign strategies for assigned industry verticals across EMEA, aligned with global priorities and tailored to regional market dynamics.
- Build multi-channel campaigns targeting developers, enterprise decision-makers, and technical audiences across priority EMEA markets.
- Lead the integrated GTC campaign for EMEA across DMO, field, content, and creative teams to drive registration, awareness, and engagement.
- Plan and execute field activations, industry partner programmes, and event presence across priority sectors and markets.
- Partner with ISVs to develop joint go-to-market plans, co-created campaign activities, content, and field programmes.
- Develop ABM initiatives with field sales, WWFO, and partner teams, while tracking and analysing campaign performance against pipeline objectives.
What you'll need
- Bachelor's degree or equivalent experience.
- Field marketing experience in EMEA, with hands-on go-to-market execution in Germany, France, or the UK.
- Multi-channel campaign experience covering digital demand generation, events, email nurture, ABM, and content with measurable pipeline impact.
- Partner and co-marketing experience working with ISV or technology partners on joint go-to-market plans or shared campaigns.
- Strong project management skills managing concurrent campaigns across matrixed global organizations, with excellent written and verbal English.
Nice to have
- Direct experience running end-to-end integrated campaigns for an enterprise technology brand across multiple EMEA markets.
- A track record of leading large-scale integrated event campaigns, such as a major technology conference.
- Working knowledge and hands-on experience with ABM platforms (such as Demandbase or 6sense) and marketing automation tools (such as Marketo or Salesforce Marketing Cloud).
- Experience in industry verticals such as healthcare/life sciences, financial services, manufacturing, telco, or energy within an enterprise B2B marketing context.
- Proficiency in French or German.