Global Product Marketing - Santa Clara, CA, United States

Originally posted 1 October 2026 by the employer.

About the role

This role involves defining and maintaining market requirements, developing market entry strategies, and analyzing market trends to drive revenue growth and competitive differentiation.

What you'll do

• Define and maintain Market Requirements Specifications (MRS), business plans, and value propositions.
• Lead market entry strategies, customer engagement plans, and new application development.
• Analyze market trends, customer insights, and the competitive landscape.
• Conduct Total Addressable Market (TAM), Serviceable Available Market (SAM), and Serviceable Obtainable Market (SOM) assessments.
• Perform pricing analysis and recommend pricing strategies.
• Create customer-facing presentations, marketing collateral, and sales enablement content.

What you'll need

• Bachelor's or Master's degree in Business, Marketing, Engineering, Semiconductor Technology, or a related field.
• Experience in market analysis, product marketing, GTM strategy, business planning, or product management.
• Understanding of TAM/SAM/SOM modeling, ROI analysis, pricing strategy, and market research methodologies.
• Ability to analyze customer requirements, industry trends, competitive intelligence, and third-party market reports.
• Experience developing business cases, product positioning, customer presentations, and marketing collateral.

Nice to have

• Familiarity with semiconductor markets, including Memory, Foundry, Logic, Packaging, and ICAPS segments.

Skills: market requirements, go-to-market, market trends, pricing analysis, marketing collateral