Help define market strategies for resistors.

About the role

This role involves designing product-related market strategies and marketing plans to ensure profitable business for assigned products.

What you'll do

Design product related market strategies and marketing plans.
Analyze and evaluate market information and data about target markets, customers, competitors, and their potentials.
Derive product requirements and Go-to-market plans, including pricing, promotion, and placing of products.
Drive product related outbound marketing activities and design product marketing campaigns.
Lead product related alignments with respect to pricing, product messaging, and market positioning.
Monitor, analyze, and evaluate trends and developments to coordinate activities or measures planned.

Bachelor's degree in electronic or electrical engineering, computer engineering, material science, industrial engineering, or equivalent qualification.
Minimum 5 – 8 years of experience in marketing or business development in the Electronics Industry.
Ability to travel frequently (40%-60%) when required.

Skills: go-to-market, pricing, promotion, product marketing campaigns, market positioning