Director, Product Marketing
Originally posted 14 October 2026 by the employer.
About the role
The Director, Product Marketing is a customer-facing role responsible for technical marketing activities and driving new customer engagements, prioritizing and executing ongoing engagements, and converting high ROI engagements into business. This role serves as a single point of contact for Account Teams and customers regarding product capabilities, development, and HVM-readiness timelines.
What you'll do
- Maintain product roadmap for a portfolio of products, updating it through discussions with customers and internal experts, and aligning product priorities and resources.
- Support technical meetings with customers, create and manage customer presentations, and conduct detailed market and competitive analysis.
- Own market requirement spec documents and ensure product development priorities align with MRS and customer needs.
- Prepare market strategies for executive R&D expenditure requests, develop roadmap and product strategy presentations for executives.
- Work with the finance department on NPV and IRR for products and maintain cost of ownership models.
- Conduct detailed market analysis for inflections, develop business plans, align with internal executives, and position products for New Product Introductions.
What you'll need
- 10+ years of semiconductor / capital equipment industry experience, with a significant portion in technical marketing and/or process-hardware development roles.
- Master's or PhD in Material Science, Electrical/Chemical/Mechanical Engineering or equivalent.
- Understanding of product life cycle and technical marketing.
- High level of proficiency or deep understanding of capital equipment systems in the semiconductor or similar industry.
- Experience with plasma-based equipment / understanding of key sub-systems in a plasma-based reactor.
Nice to have
- PEALD or PECVD experience (Plasma Etch background will be considered).
- Direct customer engagement or supplier management background.
Skills: product roadmap, market analysis, customer engagement, New Product Introductions, capital equipment
This role has been open 0 days — well below the 67-day median for Product Marketing roles.
Product Marketing · Manufacturing Equipment
|
Open roles in category
34
|
Median days open
67 d
|
Median salary
$189k
|
See the full market breakdown ▾Category comparison, skills in demand, and who else is hiring
| Metric | ASM International | All employers we track in this specialty (34 roles · 10 employers) |
|---|---|---|
| Open roles in this specialty | 3 | 34 |
| Median days open | 69 d | 67 d (+2 d vs this employer) |
| Median salary (USD postings) | — | $189k |
Skills observed across this category: product roadmap, market analysis, customer engagement, New Product Introductions, capital equipment
Who's hiring in this category
- KLA Corporation · 12 open roles · median 37 d
- Applied Materials · 8 open roles · median 95 d
- Lam Research · 3 open roles · median 119 d
- ASM International (this employer) · 2 open roles · median 73 d
- FormFactor · 2 open roles · median 66 d
- Keysight Technologies · 2 open roles · median 42 d
How we counted: 34 open Product Marketing (Manufacturing Equipment) roles from 10 employers tracked in the SemiconductorJobs index, counted 15 Oct 2026. Specialty figures count only roles carrying this exact specialty label, so an employer's related work in neighbouring specialties is not included there. Figures refresh nightly.