Director of Mass Market – High-Performance AI and Compute - Austin, United States
Product & Program Management
Originally posted 1 October 2026 by the employer.
About the role
This role involves leading the strategic expansion into mass market segments for the High-Performance AI and Compute (HPAC) product line, focusing on digital multiphase voltage regulator solutions for AI, cloud infrastructure, and data centers.
What you'll do
- Develop a comprehensive operational plan for mass market reach, including infrastructure, organization, processes, and procedures.
- Partner with Product Management, Product Development, and Applications Engineering to align product roadmaps with mass market requirements.
- Build and manage relationships with distribution partners, developing channel enablement programs and defining pricing.
- Define target mass market segments and develop go-to-market strategies.
- Drive evolution of the company website to support mass market self-service and e-commerce capabilities.
- Recruit and develop a team of product managers and marketing specialists.
What you'll need
- 15+ years in power semiconductors or related semiconductor markets with direct mass market customer experience.
- Proven success scaling operations from enterprise/OEM focused models to high-volume mass market distribution.
- Demonstrated experience enabling and managing distribution channels in semiconductor or similar B2B industries.
- Track record of driving operational transformation (process redesign, infrastructure build, organizational scaling).
- Experience building or evolving digital/web capabilities to support customer self-service at scale.
- BS in Electrical Engineering or related field.
Nice to have
- MS or MBA