Director Global Application Marketing - Austin, TX

Originally posted 27 August 2026 by the employer.

Define and execute a global strategy for human-machine interface (HMI) solutions.

About the role

This role defines and executes a global strategy for human-machine interface (HMI) solutions, combining Infineon's capabilities in sensing, connectivity, compute, graphics, and complete application software.

What you'll do

• Develop and orchestrate the global HMI strategy in partnership with product lines, regional organizations, sales, engineering, software, and business leadership.
• Create a clear, compelling, and distinctly Infineon HMI value proposition for internal and external audiences.
• Evaluate customer system requirements and identify high-value combinations of Infineon hardware, software, and architecture capabilities for each priority market, application, and strategic customer.
• Build customer intimacy through technically substantive engagement with customer engineering, system architecture, and executive teams.
• Influence product and software roadmaps by translating system requirements, customer use cases, market trends, and competitive insight into technically grounded capability recommendations.
• Define the technical and commercial intent for reference designs, demonstration platforms, system-solution concepts, and customer proofs of concept.

What you'll need

• 15 or more years of relevant experience, including leadership roles in product marketing, application engineering, business development, or systems engineering.
• Direct experience with HMI products, technologies, or markets.
• Ability to engage at a detailed technical level with customer and internal engineering teams, connect application requirements to system architecture, and recognize practical implementation constraints.
• Demonstrated success leading global, cross-functional initiatives and working through matrix organizations.
• Strong technical fluency across embedded hardware, software, and system architecture, with the ability to evaluate tradeoffs.
• Experience defining software-enabled solutions and a practical understanding of software architecture, integration requirements, development environments, and the role of application software in customer adoption.
• A record of building qualified opportunity funnels, converting opportunities into design wins, creating go-to-market strategies, and developing differentiated value propositions.
• Bachelor's degree in a relevant technical or business discipline, or equivalent practical experience.
• Semiconductor-industry experience.
• Experience in at least two target markets, such as consumer, smart home and building, appliances, medical, or robotics.
• Experience connecting semiconductors, embedded-system, system-architecture, and complete application-software capabilities into integrated customer solutions.

Skills: application marketing, HMI solutions, value proposition, customer engineering, product roadmaps